London Haematology Centre – Rebrand and Logo Brief
The marketing and rebranding project produced for the London Haematology Clinic, a private haematological clinic based in London.
The LHC consists of a group of consultants who specialise in Haematological Disorders.
We wanted the logo to both incorporate the fact The LHC is a premium and safe place to go as well as being symbolic of the treatments offered. The 4 pronged icon points towards the centre keeping it in order, whilst being made to look like a simplified haemoglobin protein.