- Brand Development
Pioneering, approachable, industry-leading partner.
Westcott Black are a financial technology recruitment company who pride themselves on being modern, humble, approachable and industry-leading, and their new brand needed to portray this.
We designed a range of logos for them until this one was selected. It’s a sleek w leading into a b, which curls in under itself before raising up. The typography selected for their brand was Optima, a humanist-font.
A contemporary palette of greys and blues to look clean and modern.