Western Chemicals produce the refrigerant chemical used in fridge, freezers and air conditioners. We needed the logo to be strong enough to have its own presence regardless of whether or not it was with the accompanying text. The colour scheme and shape of the logo represent the cooling process – whilst all being incorporated into the letter W.
It is an extremely modern logo which we believe is going to last the test of time.
Our team of strategists also conducted a strategy review for the business to ensure the new logo and business will stand the test of time.